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Swiss Asset Management Yova vs. ETF
A review from my personal perspective: invest with impact investment asset management company Yova, or ETF
Recently my social channels are flushed with the ads from Yova. Probably I was trying to see what they do and how they can help me to invest. The programatic marketing really picks up my web visits. As a ‘ETF person’, I am curious how Yova is different.
Who is Yova
Yova is impact asset management company based in Zurich, Switzerland. It is founded in 2017 by Dr Tillmann Lang and Erik Gloerfeld. Their investment guideline is investing companies which have a positive impact to the world and less harm to the environment. Their asset management service is for average investors. How they define average investor, I am not sure, I guess it means retail investors — people who don’t invest and make a living professionally.
What do you get from Yova
What I like about their product is the smooth UX and clean UI. It is not packed with financial jargons and overload visitors with information. When you visit their website, you can also get a set of personalised investment strategy based on your own chosen criteria:
